 Take
with instructor or online
Commercial photographers are some of
the highest paid professionals in the industry. It's true, rates
can run $1200, $2000, and even $5000 per day plus expenses. A
career in commercial photography can be pretty exciting while
you are traveling around the world, shooting an annual report,
company brochure, travel essay, or an advertisement for a global
corporation.
Does this sound like the dream job? Well, it can be and the
The Commercial Photography program at Aspen Photo Workshops is
designed for aspiring and enthusiastic students who desire to
become a professional commercial photographer.
Maybe you have cameras and lights and feel you
are ready to compete. Do you have the essential skills to take
on jobs and create a quality product? Do you know whom to call?
Do you know why you use an umbrella over a lightbox for a
portrait? Can you shoot food for a menu or a CEO for an annual
report? Do you know how to 'style' a shoe to photograph? When
should you create specular highlights instead of diffused?
Who
do you show your portfolio to? Do you even know what your
portfolio should include? What should you bid to shoot an annual
report for a week? $2000 or $12,000? To secure assignments who
do you market to? What is a better way to market,
direct mail or source book? Someone saw one of your photos and
wants to use it in an ad, do you know how much to charge? Can
you price a stock photo based on usage and market penetration?
These and so many more questions are the issues that a
commercial photographer deals with everyday.
The One Year Professional
Photographer Program is an online program and is completely
dedicated to teaching you how to compete in professional
photography!
Having a screwdriver and wrench does not make
anyone an auto mechanic nor does a camera and lights make anyone
a commercial photographer. An exclusive set of skills are
required and the development of a business sense as well.
Successful commercial photographers know the business inside and
out and can shoot most anything that comes their way and
obtaining these skills takes time and commitment. Do you have
it?
Many general college programs teach basic through advanced
photography skills and it takes years. There are also private
professional schools as well. Have you checked out the costs at
those schools? One 10 month program in Massachusetts is $26,000.
Another very good school in Southern California does not even
publish their tuition. And there are many more very good
schools where tuition for the program is in the six figures.
Can you afford that?
What will you learn at a college or university with a
photography program? History of photography? Will public
speaking, math and physics be part of the program? How
about spending a year in the darkroom making prints? Printing is
fun, but how much of this will you use in a commercial
photography business that is totally digital? The world of
photography is now digital! Ask some working pros how
much time they spend in the darkroom these days and you will
find the established pros probably don't. They are busy shooting
and working in Photoshop™
and making big bucks.
 The
1 Year Professional Photography Program
Aspen Photo Workshops has carefully researched today's markets
and the demands placed on photographers today. In fact, we did
not have to go far as our instructors are working professionals
who have businesses and work in the field every day. The
question was: how can we provide an in-depth, accelerated, and
intensive program to meet the needs of aspiring pros who wish to
work in today's business? It is a demanding field requiring a
precise set of skills and a knowledge of an extensive set of
creative and technical processes. This research has resulted in
this photography program. Developed to take beginning
photographers from novices to pros with a portfolio to show art
directors and all in 1 year.
We will take full advantage of the most powerful education
tool in history; the internet. This will allow you to work from
your home, keep your current job, and learn as much as if you
were attending a photography school. Each week you will receive
a lesson related to a specific subject or photography category.
The lesson will include information behind the ideas, how the
sample images were done, lighting diagrams, and some lessons
will include video tutorials that you can watch on your
computer.
What will you learn:
- Portraiture
- Products
- Architecture
- Corporate and Industrial
- Advertising
- Fashion and Beauty
- Travel
- Food and Beverage
- Lifestyle
- Editorial
- Stock
and some Photoshop as well.
See more samples of photographs from this course.
Read testimonials from students who
have taken the course.
You will also learn how to budget for your business and studio,
create marketing materials, design a portfolio, determine your
photography rates, bid on jobs, price stock photography, find
clients, seek a stock photo agency, and a lot more.
Each lesson will include
information behind the ideas, how the sample images were done
with many including a lighting diagram. Some lessons will
include video tutorials
that you can watch on your computer.
And there are over 850 pages
spread across more than 36 lessons.
The Schedule
The program has been divided into three modules; Foundation,
Advanced, and The Professional Internship. You may take each
module at your convenience or all three back to back.
 The
Foundation Module
12 lessons and 12 assignments that focus on the
introduction to all facets of photography subjects including:
studio lighting, portraits, products, color management for
lighting, location lighting, flash, editorial, travel and
leisure, corporate and industrial, and stock photography.
The Advanced Module
12 lessons and 12 assignments that cover advanced techniques for
portraits, products, location lighting, architecture and
interiors, flash, shooting salable stock, fashion, advertising,
lifestyle, outdoor and adventure.
The Professional Module brings it all together. 12
lesson and 12 assignments. You will begin assembling your
portfolio, develop marketing materials, begin seeking out
clients, and prepare your stock images for submitting to a stock
agent. How to bid on jobs, negotiate stock photo usage fees, and
market your business will be covered. Additional lessons will
also include Creative Photoshop Techniques, The Annual Report,
Production Stock, a Business Brochure, and an Architecture
assignment.
Program Options: For course participants who desire
additional hands on training, we offer the option at additional
cost, of visiting our studio in Oregon for any of our custom
photo shoots including portraits, products, architecture, stock
photography, and more.
 Who
is the teacher?
Before you take a workshop anywhere,
you should be asking this question. Are they qualified to be
teaching this workshop? Has the instructor actually worked in
the business? What you learn and where you go with photography
depends on an experienced and qualified instructor guiding you.
This course is
taught by
Charlie Borland,
veteran professional photographer for over 25 years. He has
traveled the U.S. and Internationally on assignment for many
magazines and large corporations including:
Xerox, NW Airlines, Fujitsu, Tektronix, Nike, Blue Cross, Nationsbank, Precision Castparts Corp., Mentor Graphics, Texas
Instruments, Pacificorp, Cellular One, America West Airlines,
Sequent Computer, Early Winters, Cascade Bancorp, Associated General Contractors, Sunset Magazine, Farmers Insurance, Key
Bank, Northwest Airlines,
and many more.
In 1990, with the success of his own photo
marketing, he started Borland Stock Photo in Portland, OR. This
boutique stock photo agency eventually represented the images of
50 photographers before being sold to FPG (later Getty), a NY
stock agent. In 2001, he co-founded
www.fogstock.com, an
online agency where he currently assists in image reviews and
works with the agencies many photographers to develop marketable
imagery in today's competitive environment.
This vast
experience in the profession, makes Charlie an excellent
instructor to assist YOU in developing a marketable portfolio of
images. He knows what the clients want! Charlie is an
enthusiastic nstructor who will leave you motivated and
inspired!
For additional information, check out the following:
Motivation
Sample
lesson
Required equipment
Course Requirements
Payment Terms
Testimonials
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Take this
1 year course without instructor.
If you prefer to learn at your own
pace, take this course as a home study program without
instructor. Includes over 36 lessons, photo tips, and videos.
Click
here
to
take the course online.
__________________________________________________________
Take this course with instructor
If you would like to set this course up
with instructor you can do so and start at anytime. Sign up
here and
email us for a start time.
aspenphotoworkshops@gmail.com
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You'll never
know.....if you never go!
